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Apple is said to be rejiggering Beats’ streaming service into a revamped offering of its own with a heavy emphasis on exclusive releases.

Dre and Jimmy Iovine co-founded Beats Music. and DJ EFN had the pleasure of chatting with the legendary Ice-T about his influence on hip hop and acting, and his thoughts on the current state of the music industry. On the latest episode of Drink Champs, N.O.R.E. Tidal will be up against competition from companies like Spotify and Apple, the latter of which recently purchased the Dr. Ice-T recalls how JAY-Z approached him about resurfaced '99 Problems' comments. That made it pretty attractive pretty quickly, that the sound quality was so high, and I would know, because I’ve personally heard 70 mixes of a single record, you know what I’m saying? So the least I can do is try to present that to the public the way that the artist intended. Again, we’re talking about respecting the music and respecting the art … and we can’t play around with that, so we need something that’s authentic and honest.

But … the service offers high-quality audio and video. Z’s solo work disappeared from both Apple and Spotify in April 2017, but was quickly restored to Apple Music not so with Spotify. We had to move pretty quietly because we wanted to do it right without interference. Jay Z owns the rival music streaming service Tidal. What made Aspiro the company to help you make this statement? Was it anything to do with the fact that it’s a smaller, foreign company that you could buy more quietly? Jay-Z has since revealed to Billboard why he made the big-money move: But Tidal isn’t an entirely new product: It was originally run by Swedish company Asprio, which Jay-Z quietly bought earlier this year for $56 million.